Global Pet Industry Trends 2025: A New Era of Wellness, Intelligence, and Emotional Connection

Market Size and Structure

In 2024, the global pet industry surpassed USD 300 billion, and is projected to reach nearly USD 500 billion by 2030.

The United States, China, the United Kingdom, and Japan remain the largest consumer markets, with the Asia-Pacific region experiencing the fastest growth.

Dogs and cats still dominate pet ownership globally, but demand for small pets (e.g., hamsters, rabbits), reptiles (e.g., lizards, snakes), and exotic pets (e.g., hedgehogs, otters) is rising rapidly.

Three Core Trends

1. Rising Awareness of Pet Health

Strong growth in natural, organic, and functional pet food categories

Expansion of "pet healthcare+" sectors: insurance, checkups, dental care, rehabilitation

Growing popularity of behavioral training and mental health services for pets

2. Digital Technology Drives Product Innovation

Widespread adoption of smart feeders, GPS trackers, and pet surveillance cameras

Rapid advancement of AI-powered health trackers, pet wearables, and data-driven insights

Emergence of virtual pets, AR-based interaction tools, and social pet apps among Gen Z

3. Emotional Bond and Humanization of Pets

"Pets = Family" becomes a global cultural consensus

Marketing shifts from utility-focused to emotion-centered storytelling

Surge in pet-themed communities, short video content, and cross-industry collaborations

Regional Highlights

China: Pet ownership among Gen Z continues to rise, with strong growth in new retail and cross-border e-commerce

Western Markets: High penetration of pet households, with emphasis on premium, functional, and eco-conscious products

Southeast Asia: Rapidly growing market driven by pet expos, e-commerce platforms, and rising urban affluence

Future Outlook

The "Pet-as-a-Service" model is expected to expand

Increased focus on aging pets and end-of-life care services

ESG principles will influence the rise of a more responsible and ethical pet economy

Conclusion

Pets are no longer just animals we care for — they are partners in life, emotional healers, and family members. In 2025, the pet industry enters a new era where technology and emotion converge, and where responsibility and opportunity go hand in hand.